Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
There's nothing more valuable than a happy customer. They are essential to building trust with your potential buyers through product reviews.
by Caroline Appert // 11 min read
Social proof is one of the most powerful tools of persuasion a brand can employ. Getting others to promote you is infinitely more effective than promoting yourself.
by Jon MacDonald // 17 min read
Podcast
In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. We cover how her team successfully navigated the pandemic, the importance of data-driven decisions in their business, and the power of social proof.
With 90% of customers saying that their buying decisions are influenced by online reviews, it's essential to make them a central part of your ecommerce strategy. Here's how.
Online review management is increasingly important. Most shoppers now look for online reviews, and won’t even consider a purchase without them. Reviews are that critical.
by Jon MacDonald // 9 min read
Caroline Appert
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11 min read
Jon MacDonald
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17 min read
