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Conversion Rate Optimization

The Definitive Guide to Online Customer Reviews

With 90% of customers saying that their buying decisions are influenced by online reviews, it's essential to make them a central part of your ecommerce strategy. Here's how.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read

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Conversion Rate Optimization

How to Use Comparative Reviews to Inspire Experiment Ideas

It’s not always wise to copy others, but you can develop good test ideas through comparison. Here’s how to get started with effective comparative reviews.

by David Hoos headshot David Hoos // 17 min read

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Customer Experience

How to Handle Good and Bad User Reviews – Avoiding the Traps

Online review management is increasingly important. Most shoppers now look for online reviews, and won’t even consider a purchase without them. Reviews are that critical.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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