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        Data & Analytics

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

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      • Header - customer journey map

        Customer Experience

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

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product reviews page

Optimization

How to Leverage Product Reviews to Improve Conversion Rates

There's nothing more valuable than a happy customer. They are essential to building trust with your potential buyers through product reviews.

by caroline appert profile picture Caroline Appert // 11 min read

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cross sell vs upsell header

Optimization

How To Leverage Cross-Selling And Upselling For Increased AOV 

Our guide to cross-selling and upselling. Discover what each tactic is and how your ecommerce brand can implement them to meet goals.

by caroline appert profile picture Caroline Appert // 11 min read

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Header- Product Demonstrations

Customer Experience

Product Demonstrations: Your Secret Weapon to Convincing Leads to Buy

Close more sales by using product demonstrations in your sales process. This article will teach you how to produce, present, and optimize demos that sell.

by James Sowers James Sowers // 13 min read

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product comparison - header

Optimization

How to Create a Great Product Comparison Page to Boost Conversions

Product comparison pages on your ecommerce site deliver a better customer experience and boost conversions. Here's how to make yours great.

by James Sowers James Sowers // 10 min read

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product landing page examples

Optimization

15 Product Landing Page Examples to Inspire Your Optimization Process

These product landing page examples will give you the inspiration and techniques to increase your ecommerce conversions.

by James Sowers James Sowers // 17 min read

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