experimentation

Foster a culture of continuous improvement through systematic testing of business hypotheses and design alternatives. These articles examine experimentation program development, hypothesis formulation, and test prioritization methodologies.

customer-needs-google-analytics-goal-flow-header

experimentation

Test and Learn Culture: The Key to Data-Driven Optimization and Customer Satisfaction

Discover the benefits of a ‘test and learn’ culture. Learn how experimentation drives innovation, reduces costly mistakes, and improves the digital experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read