ecommerce

Build and optimize ecommerce experiences that drive sales, increase customer satisfaction, and maximize lifetime value. These articles cover topics like product page optimization, shopping cart enhancements, and mobile commerce best practices.

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ecommerce

The Best Customer Satisfaction Survey Questions (for Top Growth Insights)

Data can show you what happened, but how do you understand why? Using a customer satisfaction survey is the key. Here are the best questions you should be asking.

by David Hoos headshot David Hoos // 17 min read

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ecommerce

How to Use Comparative Reviews to Inspire Experiment Ideas

It’s not always wise to copy others, but you can develop good test ideas through comparison. Here’s how to get started with effective comparative reviews.

by David Hoos headshot David Hoos // 17 min read

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ecommerce

The Two Website Goals That Are Key to (Effective) Ecommerce Growth

Discover the only two ecommerce goals that matter and how to use them to outperform the competition.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 7 min read

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ecommerce

Why Conversion Optimization is Key to Ecommerce Success

Stable, long-term ecommerce success occurs when you focus on a customer-centric testing and optimization process.

by David Hoos headshot David Hoos // 6 min read

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ecommerce

How to Design the Perfect Unboxing Experience [Step-By-Step]

The personal touches of an unforgettable unboxing experience can provide a great customer experience and grow repeat conversions.

by Jake Rheude profile photo Jake Rheude // 12 min read

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ecommerce

How to Prepare Your Ecommerce Site for the GDPR

While the GDPR may represent an extra burden to your business, it may also deliver some long term benefits.

by David Hoos headshot David Hoos // 6 min read

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ecommerce

How to Optimize Your Ecommerce SEO for Conversions

Discover how attention to your high commercial intent keywords can help improve your ecommerce SEO and boost conversions.

by Jack Saville headshot Jack Saville // 8 min read

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ecommerce

Ecommerce Personalization: Are You Really Doing It Right?

Good ecommerce personalization starts with understanding exactly what it is and isn’t, and how it is employed most effectively.

by David Hoos headshot David Hoos // 10 min read

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ecommerce

Online Sizing Chart Best Practices for Better Ecommerce Conversions

If your products require sizing, an online sizing chart is essential. It increases conversions, reduces returns, and improves the consumer experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 7 min read