Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Start with business metics contributed by the team and make your next site stand the test of time.
by Jon MacDonald // 3 min read
“Weirdly, it’s almost easier to start from nothing, re-platform, and build up from there.” – Quote from a client of The Good
Your customers are telling you what content they want, here's how to give it to them
by The Good // 4 min read
Optimization
Approaching the design and layout of a new ecommerce website is a difficult task that can quickly unravel by ignoring the most important stakeholder: the customer.
by The Good // 3 min read
The Pixel that Broke the Website’s Back
by Neil Sniffen // 3 min read
Having a fast e-commerce site is the difference between conversion and abandonment. Get on the fast track and give customers what they want, now.
by The Good // 1 min read
Do you have a bulky website? Has it become old and poorly maintained over the years? Whip your site into shape and turn it into a revenue earning machine.
by Neil Sniffen // 2 min read
The complexity of Google Analytics often prevents people from using it to its full potential. Dashboards for Google Analytics provides brand leaders with an easy way to begin to more fully leverage this valuable tool.
by Neil Sniffen // 4 min read
Google Analytics is a powerful tool for brands to understand how their customers are using their site. But too often these insights get lost in all the numbers. With these five reports, brands leaders can unearth the data that will help their site better serve its customers.
by Neil Sniffen // 6 min read
Jon MacDonald
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3 min read
Jon MacDonald
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3 min read
