Episode title card with photo of Jon and Ryan

Drive & Convert

Drive and Convert (Ep. 069): Why Brand-First CRO Won’t Replace User-First CRO

In this episode, Jon and Ryan talk about the ongoing debate between brand-first and user-first CRO. They discuss what brand-first CRO means, the pros and cons of each approach and how to blend the two together in order to achieve the best results.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 28 min read

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The Good team optimizing a client website using the Hierarchy of Conversions Optimization roadmap

Optimization

The Hierarchy of Conversion Optimization: Q&A With Natalie Thomas

The roadmap for improved conversions and website optimization starts with a framework called the hierarchy of conversions. Developed at The Good, the framework helps our expert strategists determine potential impact of the changes made to a website.

by caroline appert profile picture Caroline Appert // 11 min read

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Image showing customer navigating online product's page

Customer Experience

Why Brand-Centric CRO Won’t Replace User-First CRO

CRO is ultimately about what the user wants and needs. But that doesn’t mean your branding isn’t important. Companies can create a successful synergy between the two by maintaining brand values and uniqueness while optimizing for a better customer experience.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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Drive and Convert Episode 68 Feature Image

Drive & Convert

Drive and Convert (Ep. 068): Can Sharing Data Help You Win?

In this episode, Jon and Ryan talk about the importance of sharing data. They discuss the pros and cons of building a group with similar businesses to compare testing results, catering to a specific audience or demographic, and the cost of running your own tests.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 24 min read

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Image showing people comparing data

Data & Analytics

Why Industry Benchmarks are Bullshit

Every business is unique. Using competitor data as a benchmark is usually inaccurate. Instead, your focus should be on information you get from customers.

by Natalie Thomas headshot Natalie Thomas // 16 min read

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Episode title card with headshot of Jon & Ryan

Drive & Convert

Drive and Convert (Ep. 067): Optimizing Your Website for Black Friday and Cyber Monday

In this episode, Ryan and Jon talk about how to optimize your website to drive more revenue for your brand this Black Friday and Cyber Monday.

by caroline appert profile picture Caroline Appert // 36 min read

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a woman holding pages of cro testing results

Optimization

Too Many Tests Can Kill Experimentation Programs: Here’s How

When optimizing your website, you need to find the balance between quality and quantity of tests. Here, we discuss how you can test more effectively for winning results.

by caroline appert profile picture Caroline Appert // 9 min read

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Drive & Convert

Drive and Convert (Ep. 066): The Importance of Feeds

In this episode, Ryan and Jon talk about importance of feeds for ecommerce brands. They discuss why feeds are so important now and how to optimize yours for more traffic.

by Angel Earnshaw // 23 min read

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Drive & Convert

Drive and Convert (Ep. 065): Leveraging Social Proof To Improve Your Conversion Rate

In this episode, Ryan and Jon talk about the power of social proof. They cover its impact on conversion optimization, different types to use, and how you can collect and deploy it on your ecommerce website.

by caroline appert profile picture Caroline Appert // 34 min read

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