Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Unlock your digital potential with our guide on measuring against top optimization teams. Ditch generic benchmarks and leverage a 5-Factors Scorecard™ for a nuanced approach to success.
by Katie Encabo // 10 min read
Optimization
Here are the things you should be asking an optimization team to determine if they are the right fit for you and your company.
by Jon MacDonald // 13 min read
There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.
by Maggie Paveza // 6 min read
Good Question
You have to find the balance between quantity AND quality, especially when it comes to running tests to optimize your digital experience.
by Caroline Appert // 3 min read
Here is the bottom line: Ecommerce returns are inevitable. The good news is once you accept this fact, you can better prepare for them.
by Caroline Appert // 13 min read
Don’t miss the opportunity to set yourself up for success in 2025. Review your site now, do your user research, get a roadmap ready, and then hit the ground running.
by Katie Encabo // 6 min read
Before you build next year’s testing roadmap, here are 3 steps to make sure your efforts from last year are taken into account. Follow them and your learnings will compound.
by Maggie Paveza // 7 min read
You don’t always need to redesign your whole website to get results. Here are six winning tests that show how research and iterative optimization can improve your ecommerce experience.
by Jon MacDonald // 8 min read
There's nothing more valuable than a happy customer. They are essential to building trust with your potential buyers through product reviews.
by Caroline Appert // 11 min read
Katie Encabo
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6 min read
Katie Encabo
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10 min read
Jon MacDonald
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13 min read
Maggie Paveza
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6 min read
Caroline Appert
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3 min read
