content optimization
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Insights and inspiration for active lifestyle brands looking to satisfy rising consumer expectations and maximize retail revenue potential in stores, on mobile, and online with better digital purchase experiences.
by The Good // 36 min read
Don't look to your competitors for e-commerce best practices, focus on building features and creating great experiences that will help customers buy from you.
by Shaun Tinney // 5 min read
To successfully serve multiple consumer types through a single web site in a way that will convert for all audiences, website content must be organized either by consumer type first or consumer goal first.
by Jon MacDonald // 5 min read
After surveying, interviewing, and testing effective site design with thousands of our client’s customers, we’ve put together a compilation of ecommerce best practices for brands.
by The Good // 26 min read
Your brand could be sitting on a pile of data that would enable you to tailor your ecommerce website to the needs of customers -- if you only knew how.
by Jon MacDonald // 3 min read
Focus on creating content that helps customers understand the unique value of your product and why they would be smart to purchase it.
by Shaun Tinney // 3 min read
Work with your customer service department to surface and correct persistent negative brand experiences that are destroying customer loyalty.
by The Good // 5 min read
Product reviews with spelling mistakes are less trusted by consumers and the result is fewer sales.
by The Good // 1 min read
Why pretty websites aren’t always converting websites.
by Neil Sniffen // 3 min read
Shaun Tinney
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5 min read
Jon MacDonald
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5 min read
