competitive analysis

Learn systematic approaches for evaluating competitor strategies, identifying market gaps, and uncovering opportunities for differentiation. Our articles share frameworks for translating competitive insights into actionable optimization priorities.

The team at The Good Tested 6 AI Research Tools Against Real Users.

competitive analysis

We Tested 6 AI Research Tools Against Real Users. Here’s What We Found.

The hype is real. The results are more complicated. Here's what our team actually found after weeks of hands-on testing.

by Katie Encabo // 17 min read

a person upgrading their ChatGPT membership as a result of successful saas growth strategies.

competitive analysis

5 SaaS Growth Strategies That Work (Based On Analysis Of 15 Top AI Tools)

We analyzed ChatGPT, Claude, Perplexity, and 12 other leading AI tools to uncover monetization patterns driving their explosive growth.

by Lexi Traylor // 9 min read

D&C title card with episode title

competitive analysis

Drive and Convert (Ep. 075): Why Industry Benchmarks Are Bullshit

Comparing your conversion rate with industry averages and competitor data is impossible and unwise. In this episode, Jon and Ryan talk about alternatives such as goal-setting, iterative learning and experimentation.

by caroline appert profile picture Caroline Appert // 27 min read

Image showing people comparing data

competitive analysis

Why Industry Benchmarks are Bullshit

Every business is unique. Using competitor data as a benchmark is usually inaccurate. Instead, your focus should be on information you get from customers.

by Natalie Thomas headshot Natalie Thomas // 16 min read