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      • Learn the secret to the strategic value of ongoing SaaS user research.

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        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

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    • Featured Insight
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        customer journey

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

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The Good - Custom Design Tool

Custom Design Tool Leverages Key User Insights To Increase Registrations

by Caroline Appert // 6 min read

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Autodesk Improves Their Checkout Experience With A Digital Experience Optimization Audit™

by Caroline Appert // 4 min read

The Good – Helium 10

Helium 10 Optimizes Their User Experience To Better Communicate Core Software Benefits

by Caroline Appert // 6 min read

TreeRing Expands Their Impact With A Full Team of Experts

by Caroline Appert // 5 min read

How Experimentation Allowed IDX To Expand From B2B to B2C

by Caroline Appert // 7 min read

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