Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
We recently wrote a guest post for our friends at Shopify. Read the introduction and check out the full article.
by The Good // 0 min read
The only way to be successful online is to always be active.
by The Good // 3 min read
Customer Acquisition
Developing copy for your website isn’t easy. Hence, I leave this blurb unfinished.
Your customers are telling you what content they want, here's how to give it to them
by The Good // 4 min read
Approaching the design and layout of a new ecommerce website is a difficult task that can quickly unravel by ignoring the most important stakeholder: the customer.
Here’s an important question that comes up way less frequently than it should.
by The Good // 2 min read
Brands set revenue targets but don't hold the inventory to hit them.
Having a fast e-commerce site is the difference between conversion and abandonment. Get on the fast track and give customers what they want, now.
by The Good // 1 min read
We recently wrote a guest post for our friends at Optimizely. Read the introduction and check out the full article.
