customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
data driven
Approaching the design and layout of a new ecommerce website is a difficult task that can quickly unravel by ignoring the most important stakeholder: the customer.
by The Good // 3 min read
content optimization
Here’s an important question that comes up way less frequently than it should.
by The Good // 2 min read
ecommerce
Brands set revenue targets but don't hold the inventory to hit them.
by The Good // 4 min read
Having a fast e-commerce site is the difference between conversion and abandonment. Get on the fast track and give customers what they want, now.
by The Good // 1 min read
We recently wrote a guest post for our friends at Optimizely. Read the introduction and check out the full article.
by The Good // 0 min read
What would it be like if you brought homepage carousels into your retail stores? Watch this 15 second Instagram video.
To better understand how to improve your consumer's buying experience, track your site's micro-conversions.
conversion rate optimization
Shopping rituals enable customers to overcome their fear of buying the wrong product and allow brands to become both integral and a main focus of a customer's shopping experience.
Understanding and optimizing each of the smaller steps -- the micro-conversions that lead up to conversion improves the customer experience and enables them to complete more purchases.
