Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
If your ecommerce website is managed under your marketing budget, you’re doing it wrong.
by Shaun Tinney // 4 min read
Learning begins with testing, and testing never ends.
Customer Acquisition
Brands may see a boost in sales after updating their e-commerce platform, but is the technology upgrade really responsible for the increase?
by Shaun Tinney // 3 min read
To increase ecommerce sales, the goals of the website must be focused on achieving the goals of the customer. Get a return by building a site your customers care about.
Stop using your site to show commercials for your brand, instead show customers how your brand can become part of their life story.
The right content is key to driving online sales but will your brand approve of it?
by Shaun Tinney // 5 min read
Don't look to your competitors for e-commerce best practices, focus on building features and creating great experiences that will help customers buy from you.
A website can be simultaneously beautiful and totally ineffective; focusing on performance ensures that its beauty is more than skin deep.
Focus on creating content that helps customers understand the unique value of your product and why they would be smart to purchase it.
Shaun Tinney
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4 min read
Shaun Tinney
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4 min read
