customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
data driven
Features kill sales because they almost never advance a customer’s goals. Whats better? Find out your customer goals and create digital experiences that help them win.
by Shaun Tinney // 3 min read
b2b
Many ecommerce brands rely on their retail partners for the bulk of their annual revenue. Learn how to avoid upsetting those relationships by selling direct to consumer through a brand site.
by Shaun Tinney // 4 min read
conversion rate optimization
App design can teach us a lot about how to organize and build websites that boost conversions.
Focusing on the wrong ecommerce goals removes opportunity
content optimization
Your customer service team can provide a great peek into your customer experience. Their insights can show you improvements that can produce immediate results.
You cannot make your website successful, you can only make people who visit your website successful (at doing something they want to do).
by Shaun Tinney // 2 min read
consumer psychology
We don’t know how to empathize with numbers, but your site stats aren’t really numbers, they’re people.
No matter how many times you redesign your site, it’s never going to boost sales until you understand your customers and align with their goals.
Solving executive team apathy with customer empathy
Shaun Tinney
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3 min read
Shaun Tinney
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3 min read
