Optimization

Why Hiring an Expert Can Make You Look Like a Superhero at Work

When the boss is reluctant to approve your digital initiatives, adding an authoritative voice from an outside expert can help you make your case.

by Neil Sniffen // 5 min read

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call to action best practices

Mom Called, She Hates Your Homepage Carousel

A rotating homepage carousel wastes precious real estate. Here are four reasons why they don’t work and four ways brands can better use that space.

by Neil Sniffen // 4 min read

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Optimization

Is Your Brand’s Bulky Website Losing You Revenue?

Do you have a bulky website? Has it become old and poorly maintained over the years? Whip your site into shape and turn it into a revenue earning machine.

by Neil Sniffen // 2 min read

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heatmaps, click maps, scroll maps

Customer Experience

The Single Digital Experience

The Good's research report on the single digital experience; offering active lifestyle brands a vision for how they can provide their customers with a digital experience that creates trust, delight, and business.

by Neil Sniffen // 25 min read

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customer experience header

Customer Acquisition

Write For Your Customers Instead of Your Boss

Most websites are content heavy in a way that's unhelpful to customers. To avoid being unhelpful, brands need to create content focused on customer goals.

by Neil Sniffen // 3 min read

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tracking-pixels

Data & Analytics

Key Google Dashboards to Make Your Analytics Actionable

The complexity of Google Analytics often prevents people from using it to its full potential. Dashboards for Google Analytics provides brand leaders with an easy way to begin to more fully leverage this valuable tool.

by Neil Sniffen // 4 min read

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Customer Acquisition

How to Build a More Valuable Email List

To increase email signups, many brands have resorted to disruptive and ill-timed email collection tactics like email pop-ups. There's a better way.

by Neil Sniffen // 4 min read

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Customer Acquisition

Top 10 Reasons You Need to Stop Marketing

Brands need to cultivate relationships with the their consumers; to do that, they first have to stop talking about themselves.

by Neil Sniffen // 3 min read

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customer experience header

Customer Acquisition

How Consumer Habits Show You the Best Way to Drive Revenue

The Internet allows customers to tell brands what they are looking for; brands that listen will know how and when to show up at the exact right time.

by Neil Sniffen // 4 min read

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