customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
content optimization
Online review management is increasingly important. Most shoppers now look for online reviews, and won’t even consider a purchase without them. Reviews are that critical.
by Jon MacDonald // 9 min read
You love it when your local coffee shop barista remembers your name and knows exactly how you like your morning latte. Customers on your website are no different, and they now expect a personalized shopping experience.
by Jon MacDonald // 13 min read
customer experience
The question is not if you should make your store visible to shoppers in other countries. Rather, it is whether or not you want to make it easy for them to buy from you.
by Jon MacDonald // 12 min read
Email list growth is a proven means of generating revenue, but most companies do so at the expense of their site’s user experience. Here are 5 essential tactics for growing an email list without disrupting a site’s conversion rate.
by Jon MacDonald // 11 min read
conversion rate optimization
Consumer research is a good start, but testing consumer actions leads to increased revenues.
by Jon MacDonald // 3 min read
No matter how amazing and memorable your brand experience is, it is the customer’s experience that determines the success (and potential future growth) of your site.
by Jon MacDonald // 5 min read
data driven
Start with business metics contributed by the team and make your next site stand the test of time.
“Weirdly, it’s almost easier to start from nothing, re-platform, and build up from there.” – Quote from a client of The Good
To better understand how to improve your consumer's buying experience, track your site's micro-conversions.
Jon MacDonald
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3 min read
Jon MacDonald
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9 min read
