Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
Consumer research is a good start, but testing consumer actions leads to increased revenues.
by Jon MacDonald // 3 min read
No matter how amazing and memorable your brand experience is, it is the customer’s experience that determines the success (and potential future growth) of your site.
by Jon MacDonald // 5 min read
Start with business metics contributed by the team and make your next site stand the test of time.
“Weirdly, it’s almost easier to start from nothing, re-platform, and build up from there.” – Quote from a client of The Good
To better understand how to improve your consumer's buying experience, track your site's micro-conversions.
Customer Acquisition
Demonstrate meaningful results with early wins, and earn leadership support for future initiatives.
by Jon MacDonald // 4 min read
Best practices are ruining the Internet and your sales. Time to put on your big kid pants and start making decisions based on data rather than a Google search.
Providing your customers with a poor user experience is like planning to go on a bad date.
Digital is the easiest area for a brand to make mistakes, especially if the e-commerce experience falls under the marketing team’s responsibility.
Jon MacDonald
//
3 min read
Jon MacDonald
//
3 min read
