customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
consumer psychology
Like physical desire paths in city planning, digital desire paths help you see what your customers want, and simplify their pathway to get there.
by Jon MacDonald // 28 min read
content optimization
User-generated content rests on the wisdom of crowds. We trust what customers report about a brand more than what a brand says about itself.
by Jon MacDonald // 13 min read
conversion rate optimization
Make the effort to invest in your 404 pages, and you’ll turn a user experience challenge into a page that contributes to your growth.
by Jon MacDonald // 7 min read
Email marketing is an incredibly effective channel for driving conversions. Here we outline the foundation and components of an effective email strategy.
by Jon MacDonald // 9 min read
a/b testing
An introductory look at conversion optimization testing methods: Split, A/B, and Multivariate
by Jon MacDonald // 10 min read
ecommerce
Consumers, manufacturers, and retailers all stand to gain from the direct-to-consumer sales trend. These are the benefits.
When you focus on a value proposition that is aligned and optimized to your target consumer, you will see more effective online growth and conversions.
by Jon MacDonald // 8 min read
We recently wrote a guest post for our friends at Lytics. Read our summary and check out the full article.
by Jon MacDonald // 0 min read
A good conversion rate is the result of a healthy consumer experience, not the cause. This is a bold challenge to older brand assumptions.
Jon MacDonald
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28 min read
Jon MacDonald
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28 min read
