Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Customer Acquisition
Consumers, manufacturers, and retailers all stand to gain from the direct-to-consumer sales trend. These are the benefits.
by Jon MacDonald // 10 min read
When you focus on a value proposition that is aligned and optimized to your target consumer, you will see more effective online growth and conversions.
by Jon MacDonald // 8 min read
A good conversion rate is the result of a healthy consumer experience, not the cause. This is a bold challenge to older brand assumptions.
by Jon MacDonald // 9 min read
To increase conversions, your brand story must provide real support, value, and alignment around the things your website visitors care about: their goals.
by Jon MacDonald // 6 min read
Market segmentation is an effective way to understand the distinct groups that you serve so you can improve their unique customer experiences and increase conversions.
by Jon MacDonald // 7 min read
Optimization
A website's design and usability are two very different things. Design may look nice but usability is key to conversions. Use these three design principles to improve your user experience and increase conversions.
Running multiple tests to optimize your site, based on how your customers actually shop, is the best opportunity for improving online revenues, customers and leads.
by Jon MacDonald // 2 min read
By removing all the things he hates about the Internet from his website, Louis C.K. sold out his stand-up tour in a week.
by Jon MacDonald // 5 min read
Attribution modeling is one powerful way to help you discover your most helpful insights within a maze of marketing data.
Jon MacDonald
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2 min read
Jon MacDonald
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10 min read
