customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
conversion rate optimization
Email marketing is an incredibly effective channel for driving conversions. Here we outline the foundation and components of an effective email strategy.
by Jon MacDonald // 9 min read
a/b testing
An introductory look at conversion optimization testing methods: Split, A/B, and Multivariate
by Jon MacDonald // 10 min read
ecommerce
Consumers, manufacturers, and retailers all stand to gain from the direct-to-consumer sales trend. These are the benefits.
content optimization
When you focus on a value proposition that is aligned and optimized to your target consumer, you will see more effective online growth and conversions.
by Jon MacDonald // 8 min read
We recently wrote a guest post for our friends at Lytics. Read our summary and check out the full article.
by Jon MacDonald // 0 min read
A good conversion rate is the result of a healthy consumer experience, not the cause. This is a bold challenge to older brand assumptions.
To increase conversions, your brand story must provide real support, value, and alignment around the things your website visitors care about: their goals.
by Jon MacDonald // 6 min read
personalization
Market segmentation is an effective way to understand the distinct groups that you serve so you can improve their unique customer experiences and increase conversions.
by Jon MacDonald // 7 min read
A website's design and usability are two very different things. Design may look nice but usability is key to conversions. Use these three design principles to improve your user experience and increase conversions.
Jon MacDonald
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6 min read
Jon MacDonald
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9 min read
