customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
content optimization
User-generated content rests on the wisdom of crowds. We trust what customers report about a brand more than what a brand says about itself.
by Jon MacDonald // 13 min read
conversion rate optimization
Make the effort to invest in your 404 pages, and you’ll turn a user experience challenge into a page that contributes to your growth.
by Jon MacDonald // 7 min read
Email marketing is an incredibly effective channel for driving conversions. Here we outline the foundation and components of an effective email strategy.
by Jon MacDonald // 9 min read
a/b testing
An introductory look at conversion optimization testing methods: Split, A/B, and Multivariate
by Jon MacDonald // 10 min read
ecommerce
Consumers, manufacturers, and retailers all stand to gain from the direct-to-consumer sales trend. These are the benefits.
When you focus on a value proposition that is aligned and optimized to your target consumer, you will see more effective online growth and conversions.
by Jon MacDonald // 8 min read
We recently wrote a guest post for our friends at Lytics. Read our summary and check out the full article.
by Jon MacDonald // 0 min read
A good conversion rate is the result of a healthy consumer experience, not the cause. This is a bold challenge to older brand assumptions.
To increase conversions, your brand story must provide real support, value, and alignment around the things your website visitors care about: their goals.
by Jon MacDonald // 6 min read
Jon MacDonald
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6 min read
Jon MacDonald
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13 min read
