PRIVATE RAPID EXPERIMENTATION WORKSHOP, NOW OPEN TO THE PUBLIC - Register
Skip to Content
Primary Menu
The Good
Optimizing Digital Experiences
  • SaaS Optimization
    • How We Help
      • Increase Registration
      • Improve Onboarding
      • Monetize Free Users
      • Improve Retention
      • Increase Referrals
      • Mitigate Cancellations
      • Explore the DXO Program™
    • Results
      • Autodesk grew subscriptions by 11%
      • IDX increased B2C registrations by 20%
      • The Economist increased paid subscription conversions by 5%
      • Helium 10 increased registrations by 12%
      • View All Case Studies →
    • Featured Insight
      • Learn the secret to the strategic value of ongoing SaaS user research.

        Data & Analytics

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

        Read More →
      • View All Insight Articles →
  • Ecommerce Optimization
    • How We Help
      • Improve User Experience
      • Improve ROAS
      • Convert More Customers
      • Decrease Abandonment
      • Understand Your Customers
      • Validate Design Decisions
      • Explore the DXO Program™
    • Results
      • Xerox increased revenue by 18.9% on product page visits
      • MillerKnoll improved directional guidance
      • MasterCraft had 33:1 ROI optimizing for high-consideration shoppers
      • Munchkin decreased bounce rates
      • View All Case Studies →
    • Featured Insight
      • Header - customer journey map

        Customer Experience

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

        Read More →
      • View All Insight Articles →
  • Insights
  • Talk to an Expert
  • Search

Podcast

Increasing Sales Through Personalization with Ben Parr (Octane AI)

In this episode, we talk to Ben Parr about accelerating ecommerce growth by using shoppable quizzes to provide personalized product recommendations at scale.

Listen →

Podcast

The Power of Post-Purchase Offers with Jordan Gal (Carthook)

In this episode, we talk to Jordan Gal, the founder of a Shopify app called Carthook, about the million dollar potential in post-purchase offers, and how merchants can capitalize on that opportunity quickly and easily. We cover everything from how to structure your offer, the best time to present it to your customers, and the results that real brands are seeing by adding this to their marketing stack.

Listen →

Customer Acquisition

How to Write the Perfect Email Signup Text (Using Data)

Just because something works for one brand doesn’t mean it will work for another.

by James Sowers James Sowers // 5 min read

Read More →
customer-needs-google-analytics-goal-flow-header

Data & Analytics

The 7 Ecommerce KPIs That Matter Most (to Long-Term Growth)

Learn about the seven key performance indicators that will help you grow your ecommerce business.

by James Sowers James Sowers // 15 min read

Read More →

Posts pagination

← Previous 1 … 8 9
Get expert answers to pressing and complex questions on digital experience optimization.
Subscribe now
  • Digital Experience Optimization Program™
    • Explore The Program →
  • Case Studies
    • Xerox
    • Swiss Gear
    • The Economist
    • Munchkin
    • View All Case Studies →
  • Resources
    • Good Question Newsletter
    • Insight Articles
    • Drive & Convert Podcast
    • Optimization Books
    • 5-Factors Scorecard™
  • Company
    • About The Good
    • B Corp Profile
    • Careers
    • Privacy Policy
    • Contact Us
  • Products by The Good
    • UserInput – A customer research tool for ecommerce brands
    • Commerce Critiques – Fast, affordable CRO assessments

Our mission is to remove all the bad digital experiences until only the good remain.

© 2025 The Good Group, Inc.

B Corporation Certified

Get In Touch

Phone: +1(503)488-5935

New Client Inquiries: bizdev@thegood.com

General Inquiries: hello@thegood.com