There's currently lots of frustrations in the E-commerce world around ad performance. What we all expected to happen in 2021 is not happening. Cost per click is up, sales have dipped, and the data is telling us that there is a lack of volume of sales –– but is this just poor advertising channel performance? Or is this pandemic hangover as more folks rush back to retail? Today, Ryan and Jon unpack these questions.

by James Sowers // 24 min read

Clients at The Good are interested in how firms like Logical Position are still getting results for their clients –– and why optimization is more important than ever to make the most out of the traffic they’re already getting. The challenge I’ve seen, and I’d like to address today, is that I haven't seen anybody really talking about optimization when it comes to iOS15 updates. And that's what Jon and Ryan focus on today.

by James Sowers // 20 min read

Today we're tackling the hot topic of Facebook and how Apple's iOS 14 update has affected its performance. Based on analytics, it appears like the data might be going in a negative direction, and many people are jumping ship to other platforms. But should you? Today Ryan tackles the question of whether you should be re-directing Facebook traffic to other platforms.

by James Sowers // 25 min read

Direct-to-consumer is all the rage right now...and for good reason. Removing wholesalers, retailers, dealers, and marketplaces generally reduces costs and provides a better purchasing experience. BUT, the strongest brands find a way to balance a DTC model with other external sales channels. When considering this option, many brand owners are justifiably concerned about introducing channel conflicts to their business. So, today we're going to talk about channel conflict and how to manage it effectively as a fast-growing ecommerce brand.

by James Sowers // 26 min read

With that advent of smart shopping campaigns, it has become ridiculously easy to start spending money on Google shopping ads and to see some return. But one area that's become overlooked is text ads. Ryan explains why you shouldn't be sleeping on text ads if you want to push your brand further.

by James Sowers // 23 min read

Digital marketing can start the fire, but CRO adds fuel to the fire. Yet, it seems every business has this bank of excuses on why CRO can't happen now, or why it doesn't make sense. Today Jon overcomes these objections and explains why CRO can be of such a high value to your business.

by James Sowers // 30 min read

There's no end to new platforms popping up and claiming to be the next great source of traffic to your business. First there was Yahoo. Then Google. Then Facebook. Then Twitter. Then Instagram. Then TikTok. Then… well, the list goes on and it will forever be growing too.

by James Sowers // 26 min read