customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
case study
Only 0.25% of new visitors to your site will buy on their first visit. This past weekend, we bought something on our first visit to a new-to-us site and lived to write the Case Study about our experience.
by Dan Weinsoft // 11 min read
data driven
Web analytics help you understand whether your website efforts are succeeding or failing. If you’re making these three mistakes, you could be hurting your revenues.
by Dan Weinsoft // 6 min read
Heatmaps are only one tool in the conversion rate optimization toolbox, but for analyzing the behavior of your visitors, heatmaps lead to insights you can’t find using other methods.
by Dan Weinsoft // 7 min read
conversion rate optimization
When it comes to navigation, avoid the urge to be clever and you’ll find profitable returns.
by Dan Weinsoft // 3 min read
Dan Weinsoft
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7 min read
Dan Weinsoft
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11 min read
