customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
ai
Jon and Ryan unpack insights gained from recent events at Google and Logical Position. Listen for answers to questions like 'what is the future of attribution and AI?' to 'what strategies should I consider for the holidays?'
by Angel Earnshaw // 31 min read
Jon and Ryan explore the importance of landing pages and their role in building trust and educating customers.
by Angel Earnshaw // 25 min read
ecommerce
In this episode, Jon and Ryan dive into how competition, economic factors, and changing consumer behavior are reshaping the e-commerce landscape and affecting traffic.
by Angel Earnshaw // 28 min read
average order value
In this episode, Jon and Ryan discuss how you can draw more value from your existing customers by using nine strategies that are proven to increase AOV.
by Angel Earnshaw // 37 min read
In this episode, Jon and Ryan discuss the importance for ecommerce brands to prepare ahead of time for the holiday season. They highlight the need for flexibility, creative thinking, and setting realistic expectations with finance teams.
In this episode, Jon and Ryan talk about a selection of winning tests and what they can teach other brands. They share how small changes in copy, personalization, specific categories on your navigation, and more.
by Angel Earnshaw // 34 min read
In this episode, Jon and Ryan discuss why you should focus on your email marketing to drive traffic, convert customers, and create an email database. They discuss five proven strategies successfully scale your email campaign.
by Angel Earnshaw // 24 min read
In this episode of "Drive and Convert," Jon and Ryan discuss Google's recent decision to sunset certain attribution types. They also delve into the challenges that small businesses might face and how they can explore more creative and calculated alternatives.
by Angel Earnshaw // 26 min read
customer experience
In this episode, Jon and Ryan discuss the importance of website navigation in ecommerce growth. They cover 10 tips for website navigation and share best practices to help customers avoid confusion.
Angel Earnshaw
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34 min read
Angel Earnshaw
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31 min read
