Is “Test and Learn” or “Launch and Learn” Better?
If you’ve worked in SaaS or digital media for a while, you’re likely privy to the long debate between “test and learn” and “launch and learn.” A hot topic in the 2010s,…
Launch website changes with confidence
Validate design decisions with expert research, design, and strategy- all under one roof.
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The Good is an expert digital experience optimization consultancy that helps ecommerce companies grow.
Go beyond surface-level metrics
Dig into user behavior with in-depth research and build a valuable knowledge center of customer insights.
Make fast website improvements
Get rapid feedback from your ideal audience so you can implement quickly and with confidence the changes that will move the needle.
Outpace your competition
Leverage optimization strategies that are proven to improve the ecommerce experience.
Amplify your impact
Multiply your capabilities with a dedicated pod of experts that leverages decades of optimization learnings to help you build a better website.
How it works
With a robust toolkit and a dedicated pod of experts, we turn insights into data-driven designs.
Discover what makes your customers convert
Leveraging institutional knowledge and primary research, we get to know your customers, company, and current site. Methodologies like data analysis, heat mapping, and session recordings help us understand what keeps your customers from converting.
Strategize changes to meet user needs
We distill learnings into a cohesive strategy, list of goals, and minimum experience standards. Thematic and strategic roadmaps give you a clear path to optimize the ecommerce experience.
Validate that improvements will improve the user experience
Our expert designers craft wireframes or branded designs to deliver an elevated user experience. We then vet designs with your target audience to understand what they like and what gets them to take action. Depending on the project, we use experimentation and rapid testing methods, including A/B testing, first-click testing, tree testing, and more. Then, we adjust designs accordingly.
The Good helped us get a deeper picture of our customer’s online behavior. Ultimately, that helped us better serve them and led to big year-over-year online growth.
Their holistic approach and attention to detail was essential in identifying the best areas to optimize our site.
Michael Pulichino
Managing Director
Swiss Gear
“The Good is one of the best investments we have made at Prep Expert in terms of ROI, as well as in terms of the professional team.
Working with The Good is like working with an extension of my own team.
Shaan Patel
Founder & CEO
Prep Expert
Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you’re going in the right direction or not.
The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.’”
David Humber
Head of Conversion
The Telegraph
Ecommerce companies validate design decisions on the DXO Program™
How Xerox Leveraged User Insights To Inform A Redesigned Shopping Experience
See how Xerox established a robust experimentation practice with The Good’s Digital Experience Optimization Program™.
Tiege Hanley Optimizes the User Experience of Their Website
Learn how Tiege Hanley unlocked new opportunities to improve the user experience of their ecommerce website with the Digital Experience Optimization Audit™.
Studio M Builds Experimentation Into the Heart of the Decision-Making Process
Studio M partnered with The Good to foster a culture of experimentation, helping them move beyond assumptions and into data-backed decisions.
Fuel your efforts with the latest resources on data-driven design
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Work with a specialized consultancy, not a ‘do everything’ agency
Certified experts with degrees in HCI, design, research, development, and more.
Work with team members who have optimized the digital experience of Fortune 500 companies.
You’ll be one of an elite few. We stay experts by limiting who we work with.
Our founder has written three best-selling books on optimization.
On average, team members have 10 years of experience in digital optimization.
We leverage learnings from tens of thousands of research data points.
Digital experience optimization is all we do.
Ready to discuss details?
We’ll know if it’s a good mutual fit after just one call.
User-centered Optimization Practices
Improved Website Performance
Ongoing Strategic Advisement
A general practitioner isn’t going to solve your digital experience challenges. You need a team of experts to diagnose and prescribe a solution.
Every Digital Experience Optimization Program™ starts with an introductory call to see if it’s a good mutual fit. Let’s talk!