Data-Driven Redesign

The most effective, high-converting sites serve the user’s needs first. This is why it all starts and ends with your website data such as your visitor’s clicks and movements.

Data helps us better understand why these visitors are dropping off and not converting. It also identifies anomalies and patterns so we can take advantage of conversion opportunities that are currently being ignored on your website.

Most design agencies start in Photoshop, create a pretty design, only to have misalignment with the goals of site visitors. That can create conversion roadblocks.

Instead, we create wireframes and then engage in user testing to validate the site layout and content before a full pretty visual design is formed, ensuring the user experience has been validated before Photoshop is even opened.

We build and then test a set of multiple compelling visual design variations to ensure the highest conversions.

Our specialized process allows for the creation of website experiences that make your website more engaging, intentional, and easier to navigate – resulting in higher conversions and sales.

Visitor habits are constantly changing. To combat this, we also offer an on-going conversion optimization solution to optimize and iterate specific areas of the newly launched site.

We call this our Conversion Growth Program™, and it helps you increase, grow and sustain website conversions.

Learn why Cascade Designs engaged The Good for a data-driven redesign of 5 ecommerce sites for their iconic adventure brands.