Data-Driven Redesign

Pretty websites alone don’t make money – data does.

Redesign some or all of your site based on your visitor’s clicks and movements to increase conversions.

Traditional redesign is risky because it relies on subjective opinions, messaging and design elements.

These risks create traps and barriers that make it extremely difficult for visitors to convert.

That is where our data-validated website design comes in. It’s scientific and validated by your visitor’s clicks and movements, reducing the redesign risk while improving conversions and sales.

Our specialized redesign process is based on your visitor’s actual clicks and movements, not just a pretty design.

1. Research & Data Analysis

The most effective, high-converting sites serve the user’s needs first. This is why it all starts and ends with your website data such as your visitor’s clicks and movements.

Data helps us better understand why these visitors are dropping off and not converting. It also identifies anomalies and patterns so we can take advantage of conversion opportunities that are currently being ignored on your website.

2. Wireframes & Visual Design

Most design agencies start in Photoshop, create a pretty design, only to have misalignment with the goals of site visitors. That can create conversion roadblocks.

Instead, we create wireframes and then engage in user testing to validate the site layout and content before a full pretty visual design is formed, ensuring the user experience has been validated before Photoshop is even opened.

3. Build, Test & Validate

We build and then test a set of multiple compelling visual design variations to ensure the highest conversions.

Our specialized process allows for the creation of website experiences that make your website more engaging, intentional, and easier to navigate – resulting in higher conversions and sales.

4. Optimize with our Conversion Growth Program™

Visitor habits are constantly changing. To combat this, we also offer an on-going conversion optimization solution to optimize and iterate specific areas of the newly launched site.

We call this our Conversion Growth Program™, and it helps you increase, grow and sustain website conversions.

We improve your conversion rate turning more visitors into buyers.

Xerox logo


conversion increase

Bell Helmets


revenue increase

Easton Baseball


revenue increase

Snow Peak


revenue increase

Klean Kanteen


mobile increase

Data driven redesign
of five ecommerce sites

[The Good] provided the completed visual design, detailed wireframes, content strategy, and insights from the initial research and user testing to the team at Cascade Designs.

Learn why Cascade Designs engaged The Good for a data-driven redesign of five ecommerce sites for their iconic adventure brands.

We help convert more of your existing website visitors into buyers.

Let’s talk about putting our conversion optimization to work for you.