TRUSTED BY:
An effective website isn’t a luxury. It’s essential.
It’s where donors decide to contribute, volunteers choose to engage, and communities learn about your impact. Yet, many mission-driven organizations struggle with websites that don’t effectively convert visitors into supporters.
As a certified B Corp committed to using business as a force for good, The Good wants to make the internet a better place. In support of this mission, we’re offering a free 2025 website audit to one select nonprofit organization.
Collaborate with a team of optimization experts to:
Heatmap analysis and session recordings to review the clicks and movement your visitors make while interacting with your site, with special attention to what makes or breaks a conversion decision.
User testing and interviews to understand your supporters, your mission, your focus, and how each of these items might influence your digital experience.
An expert assessment of your site’s key elements (Ex: navigation, donation pages, checkout, etc.) to identify your strengths and uncover opportunities for optimization.
Bespoke designs of key pages with custom icons and visual elements to support your goals.
Suggested copy improvements to clearly communicate your value and impact in key parts of the user journey.
Easy, straightforward changes to updated directly in your website platform.
Who should apply?
This opportunity is ideal for nonprofits that:
The Process
Step 1: Application Review
We’ll review your application to see if there might be a good mutual fit. If things seem promising, we’ll move on to the next step in the process.
Step 2: Informational Interview
We’ll schedule a brief call between you and our leadership team. This is an opportunity for us to get to know each other and see if The Good can help.
Step 3: Kickoff
If we agree that there is room for us to make an impact on your digital experience, we’ll give you a checklist of next steps such as providing access to tools, branding, and other relevant resources.
Step 4: Collaborate
In a two-phase sprint project style, our team will work closely with your to find optimization opportunities through research, design, and testing.
Step 5: Delivery
We will hand off any relevant deliverables, such as possible new design assets, web implementations, and more.
Our Audits Are Proven To Get Results
Here are a few client case studies. You can read even more here.
How Xerox Leveraged User Insights To Inform A Redesigned Shopping Experience
See how Xerox established a robust experimentation practice with The Good’s Digital Experience Optimization Program™.
Swiss Gear Priotized Experimentation To Improve Off-Season User Experience
See how Swiss Gear leveraged experimentation to improve off-season user experience with The Good’s Digital Experience Optimization Program™.
DTC Furniture Maker Fully Turns An Out-of-stock Issue Into A 75:1 ROI
Learn how they navigated unprecedented demand (and out-of-stock issues) to ultimately generate a 75:1 return on their investment in The Good’s DXO Program™.
Working with The Good was an absolute pleasure. We ran a fairly large number of tests in a relatively limited timespan and found some real winners, which provided an overall ROAS well in excess of our typical vendor benchmarks.
I wouldn’t hesitate to recommend them to anyone looking for expert-level CRO.
Aaron Zagha
Chief Marketing Officer
Newton Baby
“The Good is one of the best investments we have made at Prep Expert in terms of ROI, as well as in terms of the professional team.
Working with The Good is like working with an extension of my own team.
Shaan Patel
Founder & CEO
Prep Expert
Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you’re going in the right direction or not.
The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.’”
David Humber
Head of Conversion
The Telegraph
We are proud to be a certified B Corporation
The Good is a certified B Corporation, which means we hold ourselves to a standard higher than simply “making a profit.” We are held accountable for how our work impacts our employees, our clients, the community, and the environment.
