Purchase Your Copy of
Opting In To Optimization

Opting In To Optimization is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms.

Author Jon MacDonald has more than a decade of experience helping globally-recognized brands like Nike, Adobe, Xerox, and The Economist exceed their ambitious growth goals.

In this bookJon packages all of his knowledge and experience into just a handful of immutable laws that can help savvy brands convert more visitors into buyers.

“This is one of those practical studies that I wish I’d published at 2PM.inc! I soaked it up.“
– Web Smith, 2PM

“Trust me, you’re going to want to read this book before your competitors do.”
– Val Geisler, Klaviyo

“I’ll be handing a copy to every team I work with, and I hope you spend time with it, too.”
– Nik Sharma, Sharma Brands