user research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Study your target users to understand their behaviors, needs, and motivations.
The job of product marketing and ecommerce leaders is to guide the user to the best-fit product for them. Directional guidance is the umbrella term for doing just that.
by Caroline Appert // 8 min read
Many organizations aspire to be data-backed, but they often fall short by primarily relying on generative research methods.
by Natalie Thomas // 3 min read
All too often, great research winds up on dusty digital shelves and never see the light of day. Don’t waste the data you’ve collected.
by Katie Encabo // 4 min read
Some people think that user testing and user research are interchangeable. However, the two terms are only related, not synonymous.
by Maggie Paveza // 2 min read
In a landscape where products and services can come across as very similar, understanding your customers and their expectations can be a real differentiator.
by Jon MacDonald // 12 min read
At the end of the day, customer satisfaction is what truly matters. Learn how to improve your customer experience to increase conversions.
by Jon MacDonald // 8 min read
As a brand, it’s important to understand your customers' sentiment. Once you uncover their thoughts, you can make ethical optimizations to your website experience that improve growth.
by Sumita Paulson // 15 min read
Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.
by Natalie Thomas // 14 min read
Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.
by Jon MacDonald // 11 min read
Caroline Appert
//
8 min read
Natalie Thomas
//
3 min read
Katie Encabo
//
4 min read
Maggie Paveza
//
2 min read
Jon MacDonald
//
12 min read
Sumita Paulson
//
15 min read
