user experience Archives

user experience

How to Use the Double Diamond UX Research Framework to Solve Real Problems

We are sharing our interpretation of this crucial ux research framework for teams that need answers, not just data.

by Natalie Thomas // 12 min read

Close up of a person auditing the free experience to improve saas user retention. Ideal process to answer why are free users churning

user experience

Why Are Free Users Churning? A Growth Leader’s 5-Step Guide To Auditing The Free User Experience

A five-step framework that SaaS product and growth leaders can use to audit their free experience and reduce churn.

by Jon MacDonald // 12 min read

close up view of a laptop running a regulated SaaS application.

user experience

Regulated SaaS Companies Need a Different Approach to Growth. What Actually Works?

The traditional growth playbook falls short when compliance, privacy, and regulations limit your ability to experiment or follow product-led growth practices. But that doesn't mean you can't optimize for growth.

by Caroline Appert // 9 min read

discovery research ux results being reviewed by a team.

user experience

What Is Discovery Research in UX?

The right discovery research can turn user insights into strategic product decisions that drive growth.

by Lexi Traylor // 7 min read

a variety of surfaces on a desktop as an example of feature parity isn't always the goal of a successful SaaS strategy.

user experience

Why Feature Parity Isn’t Always the Goal: A Guide to Cross-device SaaS Strategy

Stop chasing feature parity across your SaaS platforms. Smart product leaders know when to replicate, when to specialize, and when to strategically limit functionality.

by Katie Encabo // 9 min read

user experience

How to Convert Free Trial Users to Paying Customers

We've collected 9 strategies (with examples of each) to improve your free-to-paid trial conversion rate. Keep reading to see which could help your digital product.

by Maggie Paveza // 12 min read