tracking & analytics

Analytics frameworks provide the foundation for data-driven optimization decisions. Explore articles on data collection systems and user behavior measurement. 

coworkers reviewing data on their high-value user segments.

tracking & analytics

How to Identify Your Most Valuable User Segments and Prioritize Accordingly

Are you building experiences for the users that will drive growth? Here’s how to focus your efforts where they’ll have the biggest impact.

by maggie paveza Maggie Paveza // 9 min read

SaaS team engaging in continuous research to put the user experience at the center of product development.

tracking & analytics

Continuous Research: The Secret Weapon For Effective Product Teams

Discover the benefits of continuous research and how it puts the user experience at the center of product development and optimization.

by caroline appert profile picture Caroline Appert // 7 min read

woman working on laptop.

tracking & analytics

Accelerating Time-to-Value: How SaaS Products Get Users to ‘Aha!’ Moments Faster

Learn how strategies like optimizing onboarding, personalizing the user experience, and implementing quick wins can improve SaaS product time-to-value and reduce churn.

by caroline appert profile picture Caroline Appert // 9 min read

A group of colleagues making the move from intuition-led to data-driven decision-making.

tracking & analytics

How to Make the Move From Intuition-led to Data-driven

Learn how you can help transform your intuition-led organization’s approach to decision-making by making data a natural and valued part of the process.

by Natalie Thomas headshot Natalie Thomas // 7 min read

tracking & analytics

Drive and Convert (Ep. 123): New Year, New Marketing

2024 was the year social ads made a serious comeback, and the focus on social selling will continue into 2025. In this episode, Jon and Ryan discuss how YouTube is poised to impact the marketing stack in 2025.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 29 min read

A group of colleagues meeting to determine which rapid testing method to use.

tracking & analytics

Which Rapid Testing Method Should I Use?

Learn the benefits of rapid experimentation, the types of tests you can run, and how to determine which method to use when in order to de-risk your decisions so you can innovate faster.

by Natalie Thomas headshot Natalie Thomas // 9 min read

colleagues discussing the benefits and unique selling points of their SaaS product.

tracking & analytics

Is Your Value Promise Falling Short? Here’s How to Identify and Upgrade Tired USPs

What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates.

by Sumita Mukund headshot Sumita Paulson // 7 min read

tracking & analytics

Drive and Convert (Ep. 114): What is the Best Heatmap Software for Researchers?

This week on Drive & Convert, Jon talks all things heat maps! From their various uses to which heatmap tool is truly the best.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 27 min read

Episode 113 Where Did Organic Click Share Go?

tracking & analytics

Drive and Convert (Ep. 113): Where Did Organic Click Share Go?

This week on Drive and Convert, Ryan and Jon discuss the amount of clicks that go to organic listings vs. Google-owned properties and ways to pivot focus to optimize your marketing budget.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 28 min read