saas
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimize subscription software experiences to drive acquisition, activation, and retention.
Learn how to use freemium pricing to drive user acquisition and adoption and determine the right strategy for your digital product.
by Jon MacDonald // 13 min read
Trusted expert Emma Leyden shares how today’s product leaders can make a measurable impact on their organizations by focusing on the user.
by Caroline Appert // 13 min read
Improve your digital experience and drive conversions by leveraging the priming & expectation-setting heuristic.
by Sumita Paulson // 7 min read
This week on Drive & Convert, Jon and Ryan discuss how to convert free trial users to paying customers.
by Jon MacDonald // 30 min read
Learn the fundamentals of great SaaS website design illustrated through 15 examples to inspire your redesign.
by Jon MacDonald // 16 min read
We've collected 9 strategies (with examples of each) to improve your free-to-paid trial conversion rate. Keep reading to see which could help your digital product.
by Maggie Paveza // 12 min read
With endless factors to keep in mind, verb scoring can help turn a company’s priorities into a product strategy.
by Natalie Thomas // 12 min read
Verb scoring is the starting point for competitive and strategic analysis specific to product monetization. Find out how to leverage it.
The gold standard of optimization is building an online experience that caters to your users. But what happens when you are selling to both B2B and B2C shoppers?
by Katie Encabo // 8 min read
Jon MacDonald
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13 min read
Caroline Appert
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13 min read
Sumita Paulson
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7 min read
Maggie Paveza
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12 min read
Natalie Thomas
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12 min read
Katie Encabo
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8 min read