saas
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimize subscription software experiences to drive acquisition, activation, and retention.
Verb scoring is the starting point for competitive and strategic analysis specific to product monetization. Find out how to leverage it.
The gold standard of optimization is building an online experience that caters to your users. But what happens when you are selling to both B2B and B2C shoppers?
by Katie Encabo // 8 min read
Ecommerce gamification is still fairly underutilized. Take a page from the SaaS playbook and leverage built-in reward systems to create engaging digital experiences.
by Maya Merrill // 10 min read
With the help of our proprietary ROPES framework, SaaS companies can leverage product-led growth and boost conversions.
by Natalie Thomas // 17 min read
Discover the key components of successful SaaS pricing pages and get inspired by our curated selection of 13 successful examples.
by Jon MacDonald // 15 min read
Convincing users to pay for content can be challenging. We share tips and best-in-class examples to help you optimize your paywall strategy.
Most onboarding experiences can make or break a product. Here are examples of great onboarding experiences, including key tips like tailoring your flow to individual needs, creating quick wins, and pushing value.
by Caroline Appert // 12 min read
Reengage, convert, and retain customers with these 10 strategies for ecommerce & SaaS winbacks.
by Caroline Appert // 9 min read
Close more sales by using product demonstrations in your sales process. This article will teach you how to produce, present, and optimize demos that sell.
by James Sowers // 13 min read
Natalie Thomas
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8 min read
Katie Encabo
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8 min read
Maya Merrill
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10 min read
Jon MacDonald
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15 min read
Caroline Appert
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12 min read
James Sowers
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13 min read