saas Archives

Customer Acquisition

9 Use Cases For Verb Scoring To Support A Successful Product Strategy

With endless factors to keep in mind, verb scoring can help turn a company’s priorities into a product strategy.

by Natalie Thomas // 12 min read

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Data & Analytics

An Introduction to Verb Scoring: What It Is and How To Leverage It For Product Acquisition & Monetization

Verb scoring is the starting point for competitive and strategic analysis specific to product monetization. Find out how to leverage it.

by Natalie Thomas // 8 min read

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person trying to optimize a B2B and B2C website

Optimization

How To Optimize Your Website For Both DTC and Wholesale

The gold standard of optimization is building an online experience that caters to your users. But what happens when you are selling to both B2B and B2C shoppers?

by Katie Encabo // 8 min read

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Customer Experience

Ecommerce Gamification: How To Engage Customers Like A Winning SaaS Company

Ecommerce gamification is still fairly underutilized. Take a page from the SaaS playbook and leverage built-in reward systems to create engaging digital experiences.

by Maya Merrill // 10 min read

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product led growth through leveraging ROPES framework

Optimization

Leverage Product-Led Growth with the ROPES Framework

With the help of our proprietary ROPES framework, SaaS companies can leverage product-led growth and boost conversions.

by Natalie Thomas // 17 min read

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Customer Acquisition

13 Examples of Effective SaaS Pricing Pages That Drive Conversions

Discover the key components of successful SaaS pricing pages and get inspired by our curated selection of 13 successful examples.

by Jon MacDonald // 15 min read

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customer using card to pay for paywall strategy

Optimization

Optimizing Paywall Strategy for Digital Media (and How We Boosted The Economist’s Subscriptions by 5%)

Convincing users to pay for content can be challenging. We share tips and best-in-class examples to help you optimize your paywall strategy.

by Natalie Thomas // 13 min read

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Customer Experience

11 Examples of the Best Onboarding Experiences in SaaS to Inspire Your Own

Most onboarding experiences can make or break a product. Here are examples of great onboarding experiences, including key tips like tailoring your flow to individual needs, creating quick wins, and pushing value.

by Caroline Appert // 12 min read