A woman using a laptop.

Customer Experience

Reduce Churn: What The Best SaaS Cancellation Flows Have In Common

Learn what the best SaaS cancellation flows have in common and what really saves users within the online cancellation journey.

by caroline appert profile picture Caroline Appert // 8 min read

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colleagues discussing the benefits and unique selling points of their SaaS product.

Customer Experience

Is Your Value Promise Falling Short? Here’s How to Identify and Upgrade Tired USPs

What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates.

by Sumita Mukund headshot Sumita Paulson // 7 min read

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Customer Experience

How to Improve Referral Rates with Growth Loops

Unlike traditional funnel frameworks, growth loops turn each interaction into a chance to draw in new users. Learn how growth loops work and how to build them for long-term, exponential success.

by Natalie Thomas headshot Natalie Thomas // 9 min read

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a meeting to discuss what comes after product market fit.

Customer Experience

What Comes After Product Market Fit?

What comes after product-market fit? The challenge is scaling without losing it. Learn how to reassess users, build a data-driven culture, and improve retention.

by maggie paveza Maggie Paveza // 9 min read

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a person signing up for an app on their mobile for through a freemium pricing offer.

Customer Acquisition

How To Use Freemium Pricing To Drive User Acquisition and Adoption

Learn how to use freemium pricing to drive user acquisition and adoption and determine the right strategy for your digital product.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 13 min read

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Emma Leyden - Human-Centered Product Management Advice

Optimization

How Emma Leyden’s Approach to Human-Centered Product Management Delivers Results

Trusted expert Emma Leyden shares how today’s product leaders can make a measurable impact on their organizations by focusing on the user.

by caroline appert profile picture Caroline Appert // 13 min read

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The Good Priming and Expectation-Setting article feature image of a person using a laptop to navigate a website.

Customer Experience

How To Leverage The Priming & Expectation Setting Heuristic To Drive Conversions

Improve your digital experience and drive conversions by leveraging the priming & expectation-setting heuristic.

by Sumita Mukund headshot Sumita Paulson // 7 min read

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Optimization

SaaS Website Design: 15 Examples to Inspire Your Redesign

Learn the fundamentals of great SaaS website design illustrated through 15 examples to inspire your redesign.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 16 min read

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How to convert free trial users to paying customers?

Optimization

How to Convert Free Trial Users to Paying Customers

We've collected 9 strategies (with examples of each) to improve your free-to-paid trial conversion rate. Keep reading to see which could help your digital product.

by maggie paveza Maggie Paveza // 12 min read

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