saas
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimize subscription software experiences to drive acquisition, activation, and retention.
You can bridge the gap between risk-averse B2B buyers and purchase decisions with these tactics. Find out how to build trust and increase retention.
by Caroline Appert // 7 min read
We talked to eight product strategy experts about how to make the most of annual planning. Here’s how to start 2025 on the right foot.
by Natalie Thomas // 9 min read
Learn what the best SaaS cancellation flows have in common and what really saves users within the online cancellation journey.
by Caroline Appert // 8 min read
What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates.
by Sumita Paulson // 7 min read
Unlike traditional funnel frameworks, growth loops turn each interaction into a chance to draw in new users. Learn how growth loops work and how to build them for long-term, exponential success.
What comes after product-market fit? The challenge is scaling without losing it. Learn how to reassess users, build a data-driven culture, and improve retention.
by Maggie Paveza // 9 min read
Learn how to use freemium pricing to drive user acquisition and adoption and determine the right strategy for your digital product.
by Jon MacDonald // 13 min read
Trusted expert Emma Leyden shares how today’s product leaders can make a measurable impact on their organizations by focusing on the user.
by Caroline Appert // 13 min read
Caroline Appert
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7 min read
Natalie Thomas
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9 min read
Sumita Paulson
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7 min read
Maggie Paveza
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9 min read
Jon MacDonald
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13 min read
