Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Discover the benefits of continuous research and how it puts the user experience at the center of product development and optimization.
by Caroline Appert // 7 min read
When product managers incorporate UX principles into their decision-making, they ensure their products are not only functional but also intuitive, engaging, and aligned with user needs.
by Jon MacDonald // 11 min read
Optimization
Connecting with B2B software product users is complex. We spoke with four experts to learn how they circumvent the challenges in B2B research. Although their approaches varied, one theme was clear: their path to meaningful B2B research has been through relationships.
by Natalie Thomas // 11 min read
Trusted expert Emma Leyden shares how today’s product leaders can make a measurable impact on their organizations by focusing on the user.
by Caroline Appert // 13 min read
For “dabblers” in optimization, other tools might do the trick, but Hotjar is the go-to tool for expert researchers. Here’s why and how to avoid getting misguided by claims that downsampling is always bad.
by Maria Balus // 11 min read
AI can either help or harm your digital improvement efforts. Here are tips to make sure it's the former.
by Jon MacDonald // 7 min read
Learn how to leverage your increased holiday traffic for long-term growth instead of simply resorting to short-term seasonal discounts.
by Jon MacDonald // 8 min read
Our effective ecommerce for brands research report lays out how to turn your brand site into a dominating player in ecommerce.
by Jon MacDonald // 29 min read
Jon MacDonald
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11 min read
Caroline Appert
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7 min read
Jon MacDonald
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11 min read
Natalie Thomas
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11 min read
Maria Balus
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11 min read
