Drive & Convert

Drive and Convert (Ep. 102): Why You Shouldn’t Neglect the Post-Purchase Phase – Behind the Click Deep Dive

The digital journey doesn’t end at the checkout. Jon and Ryan discuss the importance of post-purchase optimization and the impact it has on growing an online brand.

by Angel Earnshaw // 25 min read

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heatmaps, click maps, scroll maps

Optimization

The Definitive Guide to Online Customer Reviews

With 90% of customers saying that their buying decisions are influenced by online reviews, it's essential to make them a central part of your ecommerce strategy. Here's how.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read

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Customer Acquisition

Boost Your Customer Loyalty and AOV With Post-Purchase Offers

The euphoric moments that come immediately after a customer makes a purchase are often overlooked by ecommerce brands. Here's how to take advantage of this sales opportunity.

by James Sowers James Sowers // 14 min read

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Customer Experience

How To Design A Post-Purchase Experience That Creates Raving Fans

Most brands think optimization ends when the customer makes a purchase. But the post-purchase experience is an opportunity so big you can’t afford to ignore it.

by laura-bosco-profile-picture Laura Bosco // 36 min read

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