paid traffic

Convert visitors from paid channels into customers. These articles cover topics including optimized landing experiences and strategic campaign alignment.

paid traffic

Drive and Convert (Ep. 125): Larger the Brand, More Complicated the Traffic

Not all online businesses need the same amount of traffic. In this episode, Jon and Ryan discuss how consideration, target market, and budget impact traffic for both startups and industry leaders.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 36 min read

Landing Page vs PDP Feature

paid traffic

Driving Paid Traffic To A Landing Page vs. Product Page: What Is Better?

Deciding where to drive traffic starts and ends with understanding the customer journey. In this article, we answer one of optimization's most frequently asked questions, providing tips, examples, and more.

by caroline appert profile picture Caroline Appert // 14 min read

Why am I losing sales to competitors on paid traffic? And how do I fix it?

paid traffic

Why am I losing sales to competitors on paid traffic? And how do I fix it?

Are you noticing low conversions on paid traffic like Google Shopping ads this holiday season? This is how you can fix it.

by Natalie Thomas headshot Natalie Thomas // 5 min read

Man at a laptop in an office setting

paid traffic

How to Optimize Your Google Shopping Traffic and Improve Your Ecommerce Bounce Rate  

Here are our top strategies to convert comparison shoppers on your site and make the most of Google Shopping traffic.

by Natalie Thomas headshot Natalie Thomas // 7 min read

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paid traffic

Hacking Paid Traffic: How to Multiply Your Results Exponentially

Learn how to hack paid traffic to multiply your results and increase online conversions.

by David Hoos headshot David Hoos // 8 min read