How to convert free trial users to paying customers?

Optimization

How to Convert Free Trial Users to Paying Customers

We've collected 9 strategies (with examples of each) to improve your free-to-paid trial conversion rate. Keep reading to see which could help your digital product.

by maggie paveza Maggie Paveza // 12 min read

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verb scoring (1)

Data & Analytics

An Introduction to Verb Scoring: What It Is and How To Leverage It For Product Acquisition & Monetization

Verb scoring is the starting point for competitive and strategic analysis specific to product monetization. Find out how to leverage it.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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customer using card to pay for paywall strategy

Optimization

Optimizing Paywall Strategy for Digital Media (and How We Boosted The Economist’s Subscriptions by 5%)

Convincing users to pay for content can be challenging. We share tips and best-in-class examples to help you optimize your paywall strategy.

by Natalie Thomas headshot Natalie Thomas // 13 min read

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