lead generation

Design effective systems for attracting and converting qualified prospects into leads.

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lead generation

Dan Long Built a Subscription Machine at the AJC by Designing for the Human First

The Atlanta Journal-Constitution's Senior Manager of Conversions and Optimizations grew digital subscribers from 24,000 to over 101,000, and the most important tool in his kit wasn't a dashboard.

by caroline appert profile picture Caroline Appert // 15 min read

customer using card to pay for paywall strategy

lead generation

Optimizing Paywall Strategy for Digital Media (and How We Boosted The Economist’s Subscriptions by 5%)

Convincing users to pay for content can be challenging. We share tips and best-in-class examples to help you optimize your paywall strategy.

by Natalie Thomas headshot Natalie Thomas // 13 min read

how to increase conversions, idx case study

lead generation

How Experimentation Allowed IDX To Expand From B2B to B2C (& Improve The Enrollment Experience In The Process)

How IDX successfully launched a new, consumer-focused privacy-protection service using data-driven research, strategy, and implementation.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read