D&C title card

Drive & Convert

Drive and Convert (Ep. 097): You’ve Got Data! Now What?

Jon and Ryan discuss actionable steps that you can take to help your future self and your team use the data you collect.

by caroline appert profile picture Caroline Appert // 19 min read

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best articles to read in 2023 from The Good

Optimization

Insights from our Most Read, Most Inspiring and Most Engaging Articles of the Year

Highlights from a year of optimization insights straight from the minds of our experts and strategists.

by caroline appert profile picture Caroline Appert // 10 min read

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D&C 94 rise of video title card

Drive & Convert

Drive and Convert (Ep. 094): The Rise of Video in 2024

Jon and Ryan explore the evolving landscape of video content and how it can impact website traffic and conversion rate.

by Angel Earnshaw // 32 min read

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Customer Experience

Expert Guide on Ecommerce Returns: Why They Happen & How to Reduce Them

Here is the bottom line: Ecommerce returns are inevitable. The good news is once you accept this fact, you can better prepare for them.

by caroline appert profile picture Caroline Appert // 13 min read

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D&C 93 website audit title card

Drive & Convert

Drive and Convert (Ep. 093): Why November is the Most Underrated Time for a Website Audit

Jon and Ryan discuss the benefits of conducting a website audit in November and how it can set you up for success in 2024.

by Angel Earnshaw // 28 min read

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data driven marketing - customer acquisition costs google analytics reports

Data & Analytics

Ecommerce Analytics Reports: Decision-Driven Data Analysis & Conventions That Mean More Than Benchmarks

Optimizing the digital experience starts with scrutinizing a select set of ecommerce analytics reports through decision-driven data analysis.

by Natalie Thomas headshot Natalie Thomas // 11 min read

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Drive & Convert

Drive and Convert (Ep. 092): What You Need to Know About SEO Right Now

There is no "hacking" SEO. It takes time, money and energy, but there is a great ROI. Jon and Ryan discuss what you need to know to build the right growth strategy for your SEO.

by Angel Earnshaw // 32 min read

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ecommerce gamification

Customer Experience

Ecommerce Gamification: How To Engage Customers Like A Winning SaaS Company

Ecommerce gamification is still fairly underutilized. Take a page from the SaaS playbook and leverage built-in reward systems to create engaging digital experiences.

by Maya Merrill // 10 min read

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woman conducting website audit on laptop

Optimization

Why November Is The Most Underrated Time Of Year To Conduct An Ecommerce Website Audit

Don’t miss the opportunity to set yourself up for success in 2025. Review your site now, do your user research, get a roadmap ready, and then hit the ground running.

by Katie Encabo // 6 min read

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