Insights Hub ecommerce

ecommerce

Build and optimize ecommerce experiences that drive sales, increase customer satisfaction, and maximize lifetime value. These articles cover topics like product page optimization, shopping cart enhancements, and mobile commerce best practices.

Emma Leyden - Human-Centered Product Management Advice

ecommerce

How Emma Leyden’s Approach to Human-Centered Product Management Delivers Results

Trusted expert Emma Leyden shares how today’s product leaders can make a measurable impact on their organizations by focusing on the user.

by Caroline Appert // 13 min read

The Good Priming and Expectation-Setting article feature image of a person using a laptop to navigate a website.

ecommerce

How To Leverage The Priming & Expectation Setting Heuristic To Drive Conversions

Improve your digital experience and drive conversions by leveraging the priming & expectation-setting heuristic.

by Sumita Paulson // 7 min read

Two people reviewing data on a laptop screen.

ecommerce

The Power of Tree Testing in Optimization (With Expert Insights)

Learn how tree testing can be used to assess whether users can find resources within your site or app.

by Caroline Appert // 14 min read

ecommerce

Drive and Convert (Ep. 115): Amazon Prime Day 2024 Insights

This week on Drive & Convert, Jon and Ryan discuss the July 2024 Amazon Prime Day event and its effect on the ecommerce landscape.

by Jon MacDonald // 26 min read

Top down view of a woman using a laptop.

ecommerce

What Is The Ease Heuristic? (And How To Leverage It To Improve UX)

Learn everything you need to know about the ease heuristic and how to leverage it to create a better user experience.

by Sumita Paulson // 7 min read

ecommerce

How trueCABLE’s Customer-Centered Mindset Laid The Foundation For An Experimentation Practice

We sat down with the trueCABLE team to understand how staying customer-centered and working with The Good supports their growth goals.

by Caroline Appert // 8 min read

ecommerce

BOPIS: How Buy Online, Pick Up In Store Works and How to Improve the Experience

It’s no surprise that BOPIS (buy online, pick up in-store) is so popular. Learn how it works, why it's effective, and how to optimize it for improved user experience.

by Sumita Paulson // 13 min read