Drive & Convert

Drive and Convert (Ep. 115): Amazon Prime Day 2024 Insights

This week on Drive & Convert, Jon and Ryan discuss the July 2024 Amazon Prime Day event and its effect on the ecommerce landscape.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 26 min read

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Top down view of a woman using a laptop.

Customer Experience

What Is The Ease Heuristic? (And How To Leverage It To Improve UX)

Learn everything you need to know about the ease heuristic and how to leverage it to create a better user experience.

by Sumita Mukund headshot Sumita Paulson // 7 min read

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the website home page for trueCABLE.

Optimization

How trueCABLE’s Customer-Centered Mindset Laid The Foundation For An Experimentation Practice

We sat down with the trueCABLE team to understand how staying customer-centered and working with The Good supports their growth goals.

by caroline appert profile picture Caroline Appert // 8 min read

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customer picking up BOPIS orders

Optimization

BOPIS: How Buy Online, Pick Up In Store Works and How to Improve the Experience

It’s no surprise that BOPIS (buy online, pick up in-store) is so popular. Learn how it works, why it's effective, and how to optimize it for improved user experience.

by Sumita Mukund headshot Sumita Paulson // 13 min read

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D&C 104

Drive & Convert

Drive and Convert (Ep. 104): How to Optimize for Both DTC and Wholesale

Jon and Ryan discuss considerations and practical implementations to optimize online experiences for both DTC and wholesale audiences.

by Angel Earnshaw // 28 min read

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D&C 100 title card

Drive & Convert

Drive and Convert (Ep. 100): Our Biggest Lessons From 100 Episodes

Celebrate 100 episodes with Jon and Ryan as they look back on the biggest changes in the industry and the surprising lessons they learned along the way.

by Angel Earnshaw // 46 min read

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D&C 99 Title

Drive & Convert

Drive and Convert (Ep. 099): Announcing Behind the Click

Jon and Ryan discuss an upcoming book that focuses on the psychological principles behind consumers’ purchase decisions.

by Angel Earnshaw // 20 min read

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person trying to optimize a B2B and B2C website

Optimization

How To Optimize Your Website For Both DTC and Wholesale

The gold standard of optimization is building an online experience that caters to your users. But what happens when you are selling to both B2B and B2C shoppers?

by Katie Encabo // 8 min read

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what is peeking feature image

Optimization

What Is Peeking And How Do I Avoid It?

There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.

by maggie paveza Maggie Paveza // 6 min read

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