person working on theme-based roadmap

Optimization

Theme-Based Roadmaps: How They Differ From Tactical Roadmaps & Why We Always Start With Themes

Explore the differences between theme-based and tactical roadmaps and deepen your understanding of how theming can unlock stakeholder buy-in.

by Natalie Thomas headshot Natalie Thomas // 14 min read

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data-driven website redesign

Optimization

Staying Data-Driven Before, During, And After A Website Redesign

Avoid costly website redesign mistakes. Use data-driven insights to create a website that attracts, engages, and converts your ideal customers.

by caroline appert profile picture Caroline Appert // 8 min read

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what is peeking feature image

Optimization

What Is Peeking And How Do I Avoid It?

There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.

by maggie paveza Maggie Paveza // 6 min read

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D&C 98

Drive & Convert

Drive and Convert (Ep. 098): How To Turn Your Google Ads Around

Jon and Ryan share actionable steps in overcoming any challenges with Google Ads after recent changes caused by the shift to GA4.

by Angel Earnshaw // 21 min read

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D&C title card

Drive & Convert

Drive and Convert (Ep. 097): You’ve Got Data! Now What?

Jon and Ryan discuss actionable steps that you can take to help your future self and your team use the data you collect.

by caroline appert profile picture Caroline Appert // 19 min read

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Drive & Convert

Drive and Convert (Ep. 096): Going from WTF to YAY with GA4

Jon and Ryan tackle GA4 challenges and share tips to overcome hurdles in the evolving data analytics landscape.

by Angel Earnshaw // 28 min read

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person doing research

Good Question

What Should We Do With All Of The Customer Data We’ve Collected?

All too often, great research winds up on dusty digital shelves and never see the light of day. Don’t waste the data you’ve collected.

by Katie Encabo // 4 min read

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people doing user testing

Good Question

How is user testing different from user research?

Some people think that user testing and user research are interchangeable. However, the two terms are only related, not synonymous.

by maggie paveza Maggie Paveza // 2 min read

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ROAS D&C episode

Drive & Convert

Drive and Convert (Ep. 090): What is a Good ROAS (Return on Ad Spend)?

Jon and Ryan explore the importance of setting unique ROAS goals and why there shouldn't be a one-size-fits-all approach to ROAS.

by Angel Earnshaw // 31 min read

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