Insights Hub customer research

customer research

Customer research provides insights that drive more effective optimization strategies. Explore the investigation of customer needs, preferences, behaviors, and pain points to inform business decisions.

coworkers reviewing data on their high-value user segments.

customer research

How to Identify Your Most Valuable User Segments and Prioritize Accordingly

Are you building experiences for the users that will drive growth? Here’s how to focus your efforts where they’ll have the biggest impact.

by Maggie Paveza // 9 min read

customer research

Three Green Flags to Look For in a Research Vendor

Product research experts share their perspectives on the three green flags to look for when vetting your next research partner.

by Natalie Thomas // 6 min read

Learn the secret to the strategic value of ongoing SaaS user research.

customer research

What is The Strategic Value of Ongoing User Research in SaaS?

The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

by Natalie Thomas // 8 min read

customer research

This Is The Best Heatmap Software For Researchers (Yes, It Downsamples, And That Is OK)

For “dabblers” in optimization, other tools might do the trick, but Hotjar is the go-to tool for expert researchers. Here’s why and how to avoid getting misguided by claims that downsampling is always bad.

by Maria Balus // 11 min read

Heuristics for digital experience optimization feature image

customer research

How To Solve Common Optimization Issues Using Heuristics (With Examples)

Introducing the Heuristics for Digital Experience Optimization™ and how they can help you solve website challenges.

by Maria Balus // 11 min read

customer research

How to Discover and Resolve Your Customer Objections

Digital experiences are just as likely as in-person encounters to encounter common sales objections. Here’s how you can learn to listen to your customers, understand their feedback, and resolve concerns.

by Katie Encabo // 18 min read

customer research

What Should We Do With All Of The Customer Data We’ve Collected?

All too often, great research winds up on dusty digital shelves and never see the light of day. Don’t waste the data you’ve collected.

by Katie Encabo // 4 min read

how to improve customer experience for customer satisfaction

customer research

Why Ecommerce Customer Experience Matters (and What to Do About It)

At the end of the day, customer satisfaction is what truly matters. Learn how to improve your customer experience to increase conversions.

by Jon MacDonald // 8 min read

episode title with photo of Jon and Ryan

customer research

Drive and Convert (Ep. 085): Nine Strategies to Increase Average Order Value

In this episode, Jon and Ryan discuss how you can draw more value from your existing customers by using nine strategies that are proven to increase AOV.

by Angel Earnshaw // 37 min read