Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Drive & Convert
This week on Drive & Convert, Jon and Ryan discuss the July 2024 Amazon Prime Day event and its effect on the ecommerce landscape.
by Jon MacDonald // 26 min read
Learn how card sorting, a powerful generative research tool, uncovers user expectations and supports a comprehensive UX strategy.
by Maggie Paveza // 15 min read
Optimization
Discover how smoke testing saves time and money by validating digital products early. Learn five simple steps to test your ideas before full development.
by Natalie Thomas // 12 min read
Learn the fundamentals of great SaaS website design illustrated through 15 examples to inspire your redesign.
by Jon MacDonald // 16 min read
These mobile breadcrumbs design guidelines will help users navigate your site and create a frictionless user experience.
by Katy Lee Solovewicz // 11 min read
Learn everything you need to know about the ease heuristic and how to leverage it to create a better user experience.
by Sumita Paulson // 7 min read
We sat down with the trueCABLE team to understand how staying customer-centered and working with The Good supports their growth goals.
by Caroline Appert // 8 min read
Customer Acquisition
With endless factors to keep in mind, verb scoring can help turn a company’s priorities into a product strategy.
Verb scoring is the starting point for competitive and strategic analysis specific to product monetization. Find out how to leverage it.
Maggie Paveza
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15 min read
Jon MacDonald
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26 min read
Maggie Paveza
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15 min read
Natalie Thomas
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12 min read
Katy Lee Solovewicz
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11 min read
Sumita Paulson
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7 min read
Caroline Appert
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8 min read
