Optimization

What Is Digital Experience Optimization?

CRO is out. Digital Experience Optimization is in. Learn how this evolved approach can have a real impact on your business.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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ai in ux optimization header

Optimization

How Can I Leverage AI In User Experience Optimization?

AI can either help or harm your digital improvement efforts. Here are tips to make sure it's the former.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 7 min read

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laird case study

Optimization

How Laird Superfood’s Team Saw 17:1 ROI On Optimization Efforts with a “Stay Curious, Test To Learn” Mindset

by caroline appert profile picture Caroline Appert // 10 min read

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The Good team optimizing a client website using the Hierarchy of Conversions Optimization roadmap

Optimization

The Hierarchy of Conversion Optimization: Q&A With Natalie Thomas

The roadmap for improved conversions and website optimization starts with a framework called the hierarchy of conversions. Developed at The Good, the framework helps our expert strategists determine potential impact of the changes made to a website.

by caroline appert profile picture Caroline Appert // 11 min read

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