consumer psychology

Understand the cognitive biases, emotional triggers, and decision-making patterns that influence purchase behavior and user engagement. These articles explore practical applications of psychological principles in digital experiences.

A consumer using a laptop and reviewing pricing models designed with different conversion tactics in mind.

consumer psychology

The Psychology Behind Successful SaaS Pricing

Discover the connection between consumer psychology and SaaS pricing and how strategically applying these principles can help increase adoption rates and customer loyalty.

by Sumita Mukund headshot Sumita Paulson // 10 min read

A guide to learn how to identify if a user is experiencing form fatigue.

consumer psychology

A Guide For Preventing Form Fatigue To Increase Conversions & Improve UX

Learn how to identify behavior patterns that indicate your users are suffering from form fatigue and discover actionable strategies to improve form fatigue and increase conversions.

by maggie paveza Maggie Paveza // 7 min read

The Good Priming and Expectation-Setting article feature image of a person using a laptop to navigate a website.

consumer psychology

How To Leverage The Priming & Expectation Setting Heuristic To Drive Conversions

Improve your digital experience and drive conversions by leveraging the priming & expectation-setting heuristic.

by Sumita Mukund headshot Sumita Paulson // 7 min read

D&C 106 title card

consumer psychology

Drive and Convert (Ep. 106): How Psychology Influences Purchase Decisions

Jon and Ryan dive into the principles from Jon’s new book, Behind The Click. They explore heuristics, mental models and subconscious trust.

by Angel Earnshaw // 21 min read

customer psychology in purchase decisions

consumer psychology

How Does Psychology Influence Purchase Decisions?

Discover the hidden psychological forces that influence customer behavior online. Optimize your website to increase sales and build trust, using the strategies in our latest book "Behind The Click."

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 4 min read

D&C 99 Title

consumer psychology

Drive and Convert (Ep. 099): Announcing Behind the Click

Jon and Ryan discuss an upcoming book that focuses on the psychological principles behind consumers’ purchase decisions.

by Angel Earnshaw // 20 min read

customer shopping online

consumer psychology

How Can I Better Understand And Meet Customer Expectations?

When products and services come across as very similar, understanding your customer’s expectations can be a real differentiator that separates you from your competitors.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 3 min read

customers being interviewed about their experience

consumer psychology

Drive Business Growth at the Intersection of Positive Customer Sentiment & Ethical Website Design

As a brand, it’s important to understand your customers' sentiment. Once you uncover their thoughts, you can make ethical optimizations to your website experience that improve growth.

by Sumita Mukund headshot Sumita Paulson // 15 min read

image of forest trail

consumer psychology

How Online Desire Paths Lead to a Better Customer Journey

Like physical desire paths in city planning, digital desire paths help you see what your customers want, and simplify their pathway to get there.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 28 min read