b2b

Find specialized strategies for optimizing business-to-business digital experiences, lead generation processes, and sales enablement. 

A group of colleagues benefiting from research democratization by sharing customer insights.

b2b

From Data Collector to Data Connector: Embracing Research Democratization

Research experts share how they've transformed from data collectors to data connectors, creating learning cultures that scale customer insights across entire organizations.

by Natalie Thomas headshot Natalie Thomas // 8 min read

person trying to optimize a B2B and B2C website

b2b

How To Optimize Your Website For Both DTC and Wholesale

The gold standard of optimization is building an online experience that caters to your users. But what happens when you are selling to both B2B and B2C shoppers?

by Katie Encabo // 8 min read

how to increase conversions, idx case study

b2b

How Experimentation Allowed IDX To Expand From B2B to B2C (& Improve The Enrollment Experience In The Process)

How IDX successfully launched a new, consumer-focused privacy-protection service using data-driven research, strategy, and implementation.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read

b2b website design best practices

b2b

The Complete Guide to B2B Website Design (with Examples and Tips)

Don’t let a poorly-designed website keep you from driving conversions. Level up your B2B website design and improve customer experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read

customer experience header

b2b

7 Simple Ways Ecommerce Brands Can Frustrate Retailers

Many ecommerce brands rely on their retail partners for the bulk of their annual revenue. Learn how to avoid upsetting those relationships by selling direct to consumer through a brand site.

by shaun tinney profile photo Shaun Tinney // 4 min read

b2b

4 Ways to Change How Your Retail Partners Think About Showrooming

Shifting focus from making sales in-store to store as touchpoint and opportunity for customer service resulting in online purchase or engagement is ultimate mutually beneficial strategy.

by The Good // 7 min read