A/B Testing Archives

Optimization

How Kalah Arsenault’s Team Stood Up An A/B Testing Program & Doubled Volume With A New Prioritization Model

by Caroline Appert // 8 min read

Drive & Convert

Drive and Convert (Ep. 120): I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

The benefits of experimentation are well-researched and documented. But that doesn’t always equate to an increasing conversion rate.

by Jon MacDonald // 23 min read

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Drive & Convert

Drive and Convert (Ep. 118): Launching Site Updates With Confidence

Before diving into the development of any new project, it’s always smart to gather feedback. This week on Drive & Convert, Jon and Ryan discuss how smoke testing helps to provide quick validation so you can launch site updates with confidence.

by Jon MacDonald // 21 min read

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colleagues reviewing experimentation results and conversion rate data.

Optimization

I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

Your digital platform can benefit from experimentation, but that benefit doesn’t always equate to an increasing conversion rate. Let’s explore how to manage the nuance, including special insight from experts.

by Natalie Thomas // 10 min read

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Optimization

What Is Digital Experience Optimization?

CRO is out. Digital Experience Optimization is in. Learn how this evolved approach can have a real impact on your business.

by Jon MacDonald // 9 min read

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Good Question

What Is The Difference Between Data-informed, Data-backed, And Data-driven?

Many organizations aspire to be data-backed, but they often fall short by primarily relying on generative research methods.

by Natalie Thomas // 3 min read

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Drive & Convert

Drive and Convert (Ep. 100): Our Biggest Lessons From 100 Episodes

Celebrate 100 episodes with Jon and Ryan as they look back on the biggest changes in the industry and the surprising lessons they learned along the way.

by Angel Earnshaw // 46 min read

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Optimization

What Is Peeking And How Do I Avoid It?

There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.

by Maggie Paveza // 6 min read