customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.
data driven
Knowing scroll depth can help you optimize your pages. It can tell you whether your visitors are really reading your articles or seeing everything you want them to see.
by Jon MacDonald // 9 min read
Heatmaps are only one tool in the conversion rate optimization toolbox, but for analyzing the behavior of your visitors, heatmaps lead to insights you can’t find using other methods.
by Dan Weinsoft // 7 min read
Start with business metics contributed by the team and make your next site stand the test of time.
by Jon MacDonald // 3 min read
“Weirdly, it’s almost easier to start from nothing, re-platform, and build up from there.” – Quote from a client of The Good
ecommerce
Brands set revenue targets but don't hold the inventory to hit them.
by The Good // 4 min read
content optimization
A doctor would not prescribe without a proper exam and diagnosis, don't you want your ecommerce partner to do the same?
The complexity of Google Analytics often prevents people from using it to its full potential. Dashboards for Google Analytics provides brand leaders with an easy way to begin to more fully leverage this valuable tool.
by Neil Sniffen // 4 min read
Your brand could be sitting on a pile of data that would enable you to tailor your ecommerce website to the needs of customers -- if you only knew how.
conversion rate optimization
To improve e-commerce sales, marketers need to shift focus off the vanity metrics and onto the conversions that are actually driving to sales.
by The Good // 5 min read
Jon MacDonald
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9 min read
Dan Weinsoft
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7 min read
