customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Check out our backlog of podcasts for actionable growth tactics and in-depth expert interviews.
website optimization
In this week's bonus episode, Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy, joins us once again to talk about the process of evaluating and re-structuring the core values at The Good using the EOS (Entrepreneurial Operating System).
customer experience
In this episode, we talk to Nicole Baqai, a Strategic Partnerships Manager at Gorgias. She shares how to streamline your customer support to create a better relationship with customers.
ecommerce
In this episode, we talk to Lexie Bennet, an independent consultant helping ecommerce brands make email their most effective revenue stream. She talks about her specialization - assisting brands to create and optimize automated workflows and lifecycle emails.
In this special Q&A episode, we talk to Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy. We're answering questions about ecommerce, CRO, working remotely, and agency life at The Good.
data driven
In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. We cover how her team successfully navigated the pandemic, the importance of data-driven decisions in their business, and the power of social proof.
In the episode of The Ecommerce Insights Show, we talk to Dave Rodenbaugh, the founder of Recapture.io. Today, he shares the best practices in email marketing and improving abandoned cart recovery.
In this episode, we talk to Samar Owais, an email conversion strategist and copywriter for SaaS and eCommerce brands. Samar shares her best advice on turning prospects into buyers.
In this episode, we talk to Kameron Jenkins of Shopify. Kameron shares her best advice on content marketing and SEO for ecommerce brands.
In this episode, we talk to Lisa Popovici, Co-founder and COO of Cartloop. Lisa gave her best advice on abandoned cart recovery strategy and the value of real human interactions for ecommerce brands.
