Improve early product success metrics with expert research, design, and product strategy- all under one roof.
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Create a culture of user-centered decisions rather than those based on the highest-paid person’s opinion, historical choices, or a hunch.
Form a deepened understanding of your users to deliver experiences that improve onboarding.
Leverage external experts to fill in the gaps and solidify your product-led growth culture.
Amplify your team’s capabilities and impact with a fractional team focused on improving user onboarding.
With a robust toolkit and a dedicated pod of experts, we turn insights into user onboarding improvements.
As a first step, we always conduct a full analysis of the user onboarding journey. Research methods like data analysis, heat mapping, and session recordings help us determine why the onboarding experience isn’t giving a good first impression.
Armed with insights, we roadmap opportunities to educate, engage, and front-load user value. Our focus is on building strategic and thematic roadmaps to make users fall in love with your product.
We test, prioritize, and execute improvements to give you confidence in changes. Depending on the project, we use experimentation and rapid testing methods, including A/B testing, first-click testing, tree testing, and more.
The Good’s research expertise and fresh insight has made them a valuable partner.
Their recommendations have helped us move the needle on customer engagement and drive product growth.”
Aditya Lakshminarayan
Product Marketing Manager
Adobe Cloud
Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you’re going in the right direction or not.
The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.’”
David Humber
Head of Conversion
The Telegraph
“The Good is one of the best investments we have made at Prep Expert in terms of ROI, as well as in terms of the professional team.
Working with The Good is like working with an extension of my own team.
Shaan Patel
Founder & CEO
Prep Expert
How IDX successfully launched a new, consumer-focused privacy protection service using data-driven research, strategy, and implementation.
Learn how The Economist leveraged the DXO Program™ to optimize the onboarding experience with key paywall improvements.
How an in-depth audit of the user experience uncovered key barriers to conversions and streamlined the registration and onboarding experience.
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Certified experts with degrees in HCI, design, research, development, and more.
Work with team members who have optimized the digital experience of Fortune 500 companies.
You’ll be one of an elite few. We stay experts by limiting who we work with.
Our founder has written three best-selling books on optimization.
On average, team members have 10 years of experience in digital optimization.
We leverage learnings from tens of thousands of research data points.
We’ll know if it’s a good mutual fit after just one call.
A general practitioner isn’t going to solve your digital experience challenges. You need a team of experts to diagnose and prescribe a solution.
Every Digital Experience Optimization Program™ starts with an introductory call to see if it’s a good mutual fit. Let’s talk!