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Behind the Click

Optimization tactics and technology trends can only get you so far. Creating customer-centric digital experiences that withstand the test of time hinges on understanding human nature and its inherent biases.

Behind The Click dives into the psychological principles behind customer decisions and how to craft digital journeys that delight, engage, and convert.

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“This book is an invaluable asset for executives aiming to stay ahead in an ever-changing digital environment.”
– Niro Sivanathan
Professor at London Business School

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“A must-read for digital leaders, particularly ecommerce and product marketing teams.”
– Katelyn Bourgoin
CEO of Customer Camp

“A friendly masterclass in understanding the heart and soul of consumer behavior online.”
– Nik Sharma
Founder of Sharma Brands