Top down view of a woman using a laptop.

Customer Experience

What Is The Ease Heuristic? (And How To Leverage It To Improve UX)

Learn everything you need to know about the ease heuristic and how to leverage it to create a better user experience.

by Sumita Mukund headshot Sumita Paulson // 7 min read

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customer picking up BOPIS orders

Optimization

BOPIS: How Buy Online, Pick Up In Store Works and How to Improve the Experience

It’s no surprise that BOPIS (buy online, pick up in-store) is so popular. Learn how it works, why it's effective, and how to optimize it for improved user experience.

by Sumita Mukund headshot Sumita Paulson // 13 min read

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customers being interviewed about their experience

Customer Experience

Drive Business Growth at the Intersection of Positive Customer Sentiment & Ethical Website Design

As a brand, it’s important to understand your customers' sentiment. Once you uncover their thoughts, you can make ethical optimizations to your website experience that improve growth.

by Sumita Mukund headshot Sumita Paulson // 15 min read

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boost creativity with these 5 tips - header

Company Culture

5 Tips To Boost Creativity From An Ecommerce UX Designer

Learn how to boost creativity, unleash confidence, and become a better designer or ecommerce manager.

by Sumita Mukund headshot Sumita Paulson // 7 min read

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