Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates.
by Sumita Paulson // 7 min read
Improve your digital experience and drive conversions by leveraging the priming & expectation-setting heuristic.
Learn everything you need to know about the ease heuristic and how to leverage it to create a better user experience.
Optimization
It’s no surprise that BOPIS (buy online, pick up in-store) is so popular. Learn how it works, why it's effective, and how to optimize it for improved user experience.
by Sumita Paulson // 13 min read
As a brand, it’s important to understand your customers' sentiment. Once you uncover their thoughts, you can make ethical optimizations to your website experience that improve growth.
by Sumita Paulson // 15 min read
Company Culture
Learn how to boost creativity, unleash confidence, and become a better designer or ecommerce manager.
Sumita Paulson
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13 min read
Sumita Paulson
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7 min read
